our work

This page outlines representative operating and growth engagements across sectors, reflecting the nature of work undertaken and the operating systems embedded within organizations.

Engagements are delivered alongside leadership teams and typically involve end-to-end ownership spanning strategic diagnosis, system design, execution, and sustained performance over time.

WORK

This page outlines representative operating and growth engagements across sectors, reflecting the nature of work undertaken and the operating systems embedded within organizations.

Engagements are delivered alongside leadership teams and typically involve end-to-end ownership spanning strategic diagnosis, system design, execution, and sustained performance over time.

  • Context
    Growth-stage and established food and beverage businesses operating across single-location, multi-location, and hybrid formats.

    Typical Operating Mandates

    • Growth and revenue model design

    • Unit economics and margin architecture

    • End-to-end operating system and SOP structuring

    • Sales, upsell, and customer journey alignment

    • Technology enablement and performance reporting

    ———————————————————

    Systems Designed & Embedded

    • Store- and brand-level P&L governance models

    • Demand forecasting and capacity planning logic

    • Pricing, promotion, and upsell frameworks

    • CRM-led retention and repeat-purchase workflows

    • Weekly operating cadence and leadership reporting

    Engagement Pattern
    Engagements typically involve embedded ownership alongside founders and leadership teams, spanning diagnostic, system design, rollout, and operational governance through scale.

  • Context
    Performance-driven fitness, sports, and wellness businesses operating across physical locations, digital platforms, and hybrid delivery models.

    Typical Operating Mandates

    • Growth model and monetization strategy

    • Capacity utilization and pricing logic

    • Customer lifecycle and retention strategy

    • Coach, trainer, and staff operating models

    • Platform and data enablement

    ———————————————————

    Systems Designed & Embedded

    • Membership and subscription economics models

    • Retention and engagement measurement frameworks

    • Coach performance and incentive structures

    • CRM and lifecycle communication systems

    • Operational dashboards and decision cadence

    Engagement Pattern
    Work is conducted in close partnership with leadership teams, often spanning both physical operations and digital systems, with an emphasis on scalability and sustained engagement.

  • Context
    Early-stage and scaling digital platforms, marketplaces, and technology-enabled businesses.

    Typical Operating Mandates

    • Platform growth and revenue logic

    • Funnel design and lifecycle optimization

    • Retention and cohort performance analysis

    • Product–operations alignment

    • Reporting and analytics architecture

    ———————————————————

    Systems Designed & Embedded

    • User acquisition, activation, and retention loops

    • Revenue and pricing experimentation frameworks

    • Product performance and decision dashboards

    • Automation and internal workflow systems

    • Governance models for scale and iteration

    Engagement Pattern
    Engagements focus on translating strategy into executable systems, ensuring growth logic is embedded into product, operations, and decision-making structures.

  • Context
    Consumer-facing retail businesses operating across physical, digital, and omnichannel environments.

    Typical Operating Mandates

    • Growth sequencing and channel strategy

    • Unit economics and inventory logic

    • Customer experience and conversion optimization

    • Operating model and process design

    • Technology and reporting enablement

    ———————————————————

    Systems Designed & Embedded

    • Store and channel-level performance models

    • Inventory and demand planning systems

    • Customer journey and conversion frameworks

    • CRM and repeat-purchase logic

    • Leadership reporting and operating cadence

    Engagement Pattern
    Work typically involves aligning commercial strategy with operational execution, ensuring consistency, scalability, and performance visibility across channels.

  • Context
    Professional and consumer service businesses operating in advisory, healthcare, education, and other service-led models.

    Typical Operating Mandates

    • Revenue model and service packaging design

    • Capacity, utilization, and pricing logic

    • Sales and client lifecycle optimization

    • Team structure and role clarity

    • Systems and reporting design

    Systems Designed & Embedded

    • Service delivery and capacity planning models

    • Sales pipeline and conversion frameworks

    • Client experience and retention systems

    • Performance tracking and governance cadence

    • Scalable operating playbooks

    Engagement Pattern
    Engagements often involve deep operational embedding, with a focus on building systems that enable predictable performance independent of individual contributors.

how clients engage with liliang group

DIAGNOSTIC ENGAGEMENT


Establish a fact-based, system-level understanding of growth constraints, execution gaps, and organizational readiness.

This engagement is designed to surface how the business actually operates, not how it is perceived to operate.

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design engagement


Translate strategic intent into a fully executable operating system.

This engagement focuses on system architecture, not recommendations.

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EMBEDDED OPERATING PARTNERSHIP


Ensure sustained execution by embedding ownership into day-to-day operations.

This is an execution mandate, not advisory support.

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